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ENGLISH
Language
280
Pages
9788184001495
ISBN
129 mm
Width
198 mm
Height
203 gram
Weight
PAPERBACK
Binding
1 NOVEMBER 2010
Publish Date
17 mm
Spine Width
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The persuasive manager argues compellingly that strategic communication lies at the core of business leadership, and helps organizations run smoothly and effectively. What is persuasion,and how should managers balance their ability to persuade and exercise authority without becoming authoritarian? If credibility and mutual goodwill are to be established, then the need to inspire loyalty and build interpersonal relationships becomes an essential managerial strategy. The book exploresthe role of persuasion at different levels of the corporate hierarchy
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The girl in room no 105
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