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ENGLISH
Language
55
Pages
9781633692640
ISBN
107 mm
Width
165 mm
Height
4 gram
Weight
PAPERBACK
Binding
2017
Publish Date
44 mm
Spine Width
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Ten Years Ago, Two INSEAD Professors Broke Ground By Introducing Blue Ocean Strategy, A New Model For Discovering Uncontested Markets That Are Ripe For Growth. In This Book, They Apply Their Concepts And Tools To What Is Perhaps The Greatest Challenge Of Leadership: Closing The Gulf Between The Potential And The Realized Talent And Energy Of Employees. Research Indicates Ten Years Ago, Two INSEAD Professors Broke Ground By Introducing Blue Ocean Strategy, A New Model For Discovering Uncontested Markets That Are Ripe For Growth. In This Book, They Apply Their Concepts And Tools To What Is Perhaps The Greatest Challenge... Read More
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W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.5 million copies and is a bestseller across five continents.
Kim is ranked no. 2 in The Thinkers50 listing of the Worlds Top Management Gurus and the Journal of International Management recognizes him as one of the worlds most influential academic journal authors in global strategy. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the worlds top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He is a Fellow of the World Economic Forum and an advisory member for the European Union. He also serves as an advisor to several countries.
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