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ENGLISH
Language230
Pages9781403974051
ISBN156 mm
Width240 mm
Height515 gram
WeightHARDCOVER
Binding2006
Publish Date20 mm
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In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand’s true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM,... Read More