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ENGLISH
Language532
Pages9781259001802
ISBN180 mm
Width240 mm
Height472 gram
Weight2
EditionPAPERBACK
Binding2012
Publish Date20 mm
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The new edition of this text-book discusses comprehensively, the theories and practices of international marketing. With several new chapters and new as well as updated cases, it will help students of the subject in learning concepts as well as their application. It will be very useful for the International Mark eting course offered in various business management programmes.