Description
Hope Is Not A Strategy fills the gaps and goes beyond for the first time. It incorporates the best practices from successful practitioners in the areas of consultative, competitive, political, and team selling into a single, simple, strategic process for winning sales and dominating accounts. How do leading world-class sales and consulting organizations consistently land the big clients and the huge contracts, even in the fast-changing, risk-laden new economy.
Hope Is Not A Strategy fills the gaps and goes beyond for the first time. It incorporates the best practices from successful practitioners in the areas of consultative, competitive, political, and team selling into a single, simple, strategic process for winning sales and dominating accounts. How do leading world-class sales and consulting organizations consistently land the big clients and the huge contracts, even in the fast-changing, risk-laden new economy.